People are not stupid. Or rather, the majority of people are not stupid, and this is particularly true for those sitting on an Executive Committee, an investors’ panel, or in advanced business contexts. This is why it is always wrong to hide the flaws in our ideas.

Every idea, even the most brilliant, has a weakness, a potential criticism. And if it’s true that when we present that flaw to intelligent people, they will find it no matter how much we try to conceal it.

This is why my advice to my clients may seem counterintuitive, but it’s a pivotal point in persuading people: if your idea (or product) has a weakness, show it first. Don’t hide it.

Those who buy or need to invest in your project know that the world is not all roses and flowers. They understand that every idea has weak points. The more you worry about presenting only the positive points, the more the audience will seek out the negatives, wanting to understand where the catch might be, especially investors who have to lend you money.

So, it’s worthwhile to raise the curtain and show that you are aware of possible dangers or weaknesses. This step demonstrates great confidence in your abilities and shows you are not naïve.

Highlighting potential dangers first, showing that you are aware of them and have countermeasures in mind, reassures those listening to you: “Ah, okay, this person knows what they’re talking about and understands where the dangers might come from.” You’re saying that you are aware of the problem and are working on it, not that it will hit you out of the blue.

No one thinks an idea is perfect, especially people with business experience. Showing that you know possible problems could make you appear more competent. You’re not someone who thinks everything will be fine, but a professional who knows there may be obstacles or something imperfect in your product.

Declaring it won’t make you appear less skilled; on the contrary, it will be the opposite.